If you’re looking to grow your veterinary practice, it’s imperative to diversify your veterinary marketing ideas. Since most of your current and potential clients are online daily, why not start with digital marketing. Digital marketing offers you many ways to target local clients in your area and obtain more appointments at your practice. To help you get started, we’ve compiled some veterinary marketing ideas that will help you attract more current and potential clients to your practice.
Start a Blog for Your Practice
Content marketing uses the creation of online materials, such as articles, photos, or videos, to generate interest in a new brand and engage an online community. While content promotion doesn’t provide instant conversions, it is considered one of the best ways to build an online presence for your business. This is because it can improve your website’s search engine rankings, increase click-throughs to your site, and build online credibility. A blog is a perfect way to get started with content marketing in your practice. First, a blog can attract more visitors to your site, which means you have a better chance of converting clicks into customers. Second, this is an affordable veterinary advertising program. And finally, make sure to publish content on your site regularly and implement keywords to appeal to Google’s algorithm.
Create a Network on Your Social Media Channel
As a local business, you have the advantage of being able to make real connections with your customers and their pets. Extend those connections to the online world. Social media is an accessible way to connect with your clients outside the office and keep them updated on important industry news that can affect their beloved pets. One strategy to interest your community is to use customer testimonials on your Facebook page as well. Ask for a photo of your client’s monster or take a snapshot of a time when they are in the studio to show along with the review, so potential clients can feel connected to a source. Simply add the review to a social media calendar and post your pets and any testimonials you have.
Use Video on Your Website and Social Media
Video is the most common content medium on the web right now. It is set to drive nearly 80% of internet traffic in the coming season! Use video on your blog and social channels whenever possible to get in front of the controller. Fortunately, modern technology has made it fairly easy to create videos of your workout with your smartphone or possibly a DSLR camera.
You can even edit the footage on your phone. The more good news? People love animal content these days, so you’re already at a breaking point. Try documenting weird or fascinating cases you’ve seen in your practice, create a photo compilation of all the cute patients you’ve had, or do a “Q&A with the vet” series where you answer frequently asked questions.
Email Discounts and Specials to Clients
Eighty percent of registered business experts believe that email advertising increases customer loyalty. An email marketing campaign helps you to bring clients back into your practice by informing them of upcoming specials or events, such as flea and tick season. Consider creating a campaign based on an offer you provide in your practice, such as 25% off pet care products or a discount on microchip costs. You can choose to send just one email or several throughout the month to take advantage of the chances that your customers will engage with your emails.