SEO is more than just plugging in a few keywords and hoping for the best. As mentioned in Agatha Singer site, if you want to stay ahead of the competition, you need to perform a competitive analysis. This involves studying your competitors’ strategies and tactics and then figuring out how to do it better. But how do you ensure you nail your competitive analysis? That’s why we’re here. Today, we’ll outline how to conduct a successful SEO competitive analysis. We will also provide tips on improving your website’s ranking in search engines. Let’s get started.
Assess Keyword Difficulty
The key to competitive analysis is understanding the keyword difficulty. This metric tells you how difficult it would be to rank for a certain keyword. The higher the keyword difficulty, the more competition there is for that keyword. There are a few different ways to assess keyword difficulty. One method is to use a keyword difficulty tool. These tools crawl the web and analyze various factors to determine the difficulty of ranking for a given keyword.
Another way to assess keyword difficulty is by looking at the SERPs (search engine results pages).
Examine the On-Page Optimization and On-Site Content
Once you have a list of competitor websites, it’s time to start your analysis. The first step is to examine the on-page optimization and on-site content. This includes title tags, meta descriptions, header tags, and keyword density. You want to see how your competitors are using keywords on their websites. Are they stuffed into the title tag? Or are they used more sparingly throughout the site’s content? You also want to take note of the type of content your competitors are producing. Is it mostly blog posts? Videos? Whitepapers? Knowing this will give you a good idea of what kind of content you should create.
Dive Deep Into Your Competitor Backlink Profiles
What about your competitor’s backlink profile? This is one area where you can really start to outrank your competition. A backlink is simply a link from another website to yours. The more high-quality backlinks you have, the higher your rank in search engines. You can use a tool like Majestic or Moz to get an idea of your competitor’s backlink profile. These tools will show you the number of backlinks your competitor has and the quality of those links.
Adopt and Improvise Their Social Media Optimization Strategy
Finally, you want to take a look at your competitor’s social media optimization strategy. This includes their social media profiles, the content type, and how often they share it. You can use a tool like BuzzSumo to see what kind of content your competitors share the most. You can also use this tool to see what kind of content is most shared by influencers in your industry.
This will give you a good idea of what type of content you should create and share on social media. Now that you know how to assess keyword difficulty and examine on-page optimization, it’s time to start your own competitive analysis. With these tips, you’ll be able to outrank your competition and get the traffic and conversions you deserve. Be sure to check out our blog for more tips on how to improve your website’s ranking. And if you need help with your SEO, contact us today. We’re always happy to help.
