Link building is essential for any website that wants to rank higher in search engines. However, many businesses make common mistakes that can hurt their ranking and visibility. This blog post will discuss some of the most common link-building mistakes and how to avoid them. If you want to know more, read on jarvee.com.
Purchasing Links
One of the most common and also one of the most dangerous link-building mistakes is purchasing links. Businesses pay other websites or services to link back to their site. While this might seem like a quick and easy way to get links, it will harm your website in the long run. Search engines can easily detect when links have been paid for, and they will penalize your site accordingly. If caught purchasing links, your website could be entirely banned from search engines.
Getting High Link Velocity
One of the most common mistakes people make when link building is getting too many links too quickly, known as high link velocity. This can be a red flag to Google and other search engines that you’re trying to manipulate your way to the top of the SERPs. A natural link profile will steadily increase in links over time, so try to avoid sudden spikes in your link velocity. Another common mistake is known as low-quality links. These links from spammy or irrelevant websites can hurt your ranking rather than help it.
Disregarding Links From Irrelevant Niche
One of the most common link-building mistakes is ignoring links from irrelevant niches. A site that isn’t in your industry doesn’t mean its link couldn’t benefit your site. For example, if you have a website about dogs, you shouldn’t turn down a link from a pet store website. The link may not be as powerful as another dog-related site, but it’s still a link from a high-quality site that can help your SEO.
Spamming the Link Building Process
One of the most common link-building mistakes is spamming the process. This involves using automated tools to submit your website to hundreds or thousands of directories and article sites. While this might seem like a quick and easy way to get links, it’s one of the worst things you can do.
Focusing On Quantity Instead of Quality
Focusing on the number above quality during link building is one of the major errors individuals make. No matter where the links originate, they attempt to gather as many as possible. There are several errors with this. First, because Google penalizes websites with an excessive number of low-quality links, it can harm your SEO. Second, even if you obtain many low-quality links, they won’t do much to increase traffic to your website.
It’s much better to focus on getting a few high-quality links than trying to get a bunch of low-quality links. A high-quality link comes from a reputable site relevant to your site. A low-quality link comes from a spammy site or is not relevant to your site.
