Attaining top Google rankings is critical to the success of an online business. According to research, 94 per cent of traffic is received by the first Google page. The subsequent pages receive below 6 per cent of the traffic. Therefore, companies must get the best SEO strategy. Search engine optimization involves the different activities that an organization can undertake to get better rankings on the search engines. Everyone is interested in increasing the visibility of their website, which takes time to attain.
Below are some of the tips for improving your website’s google ranking:
Improving Your Page Loading Speed
There are several reasons why the web page loading time is important. If the loading speed is too low, your rankings will reduce as people will leave so fast and it will be detected by Google. Slow websites also affect the way the web visitors engage the pages. Consequently, negative interactions affect the rankings. A research study indicated that 40 per cent of the web visitors will exit if it takes more than 3 seconds to load, and might never come back.
Posting High-Quality Content
The website has to be updated regularly to have high SEO rankings. This ensures you attract more traffic and increase your site’s popularity. The content has to be relevant, high quality, and recent. A site that has exciting, newsworthy, and fresh information, will keep visitors longer on the page leading to more dwell time. High-quality content can increase the chances of being bookmarked which leads to more visits.
Using Image Optimization
Images and videos are good for the website. However, you need to ensure that they are optimized to get a better SEO ranking. File size and format should be appropriate. If the images are huge, the loading time will increase which reduces the ranking. The images should be resized or compressed to be optimized. You can also use images to include the keywords through appropriate naming. The keyword can form the title of your image.
Adding More than Text
The website should not contain only written words. Pictures are good and other multimedia elements like slideshows, videos, and audio. This leads to an improved user experience. This is because starters will need to see a video since it is easier to watch something than to read. The multimedia sources, including videos, correlate with improving the SEO ranking. Depending on the length of the videos, a visitor could take several minutes on your page. If this happens, definitely the search ranking will be boosted.